market penetration

 Marketing strategy designed to increase sales of existing products in present markets.
 ► “Fearing that it may be losing a new generation of diners and worried by the rapid market penetration of several upstart competitors, . . . S&A Restaurant Corp. is experimenting with an ambitious reimaging project to make the Steak and Ale chain more competitive and appealing.” (Nations Restaurant News, Aug. 28, 1995, p. 1)

American business jargon. 2014.

Look at other dictionaries:

  • market penetration — UK US noun [U] COMMERCE, MARKETING ► the degree to which a product or brand is bought, used, or known by a particular group of customers: enhance/gain/increase market penetration »We gained market penetration but it remains very low at 0.56%.… …   Financial and business terms

  • Market penetration — is one of the four growth strategies of the Product Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors… …   Wikipedia

  • market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

  • Market Penetration — A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company s sale or industry while the theoretical… …   Investment dictionary

  • market penetration — HR a measure of the percentage or potential percentage of the market that a product or company is able to capture, expressed in terms of total sales or turnover. Market penetration is often used to measure the level of success a new product or… …   The ultimate business dictionary

  • market penetration — noun the extent to which a product is recognized and bought by customers in a particular market • Hypernyms: ↑penetration …   Useful english dictionary

  • market penetration — /ˌmɑ:kɪt ˌpenɪ treɪʃ(ə)n/ noun the percentage of a total market which the sales of a company cover …   Marketing dictionary in english

  • market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

  • market penetration pricing — /ˌmɑ:kɪt penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun pricing a product low enough to achieve market penetration …   Marketing dictionary in english

  • market penetration/share — Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades. Bloomberg Financial Dictionary …   Financial and business terms


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